Question: PLEASE DO NOT COPY AND PASTE FROM INTERNET! AND DO NOT ANSWER WITH SOMEONE ELSE'S ANSWER! THANKS! 1- Discuss one way that the buyer decision

PLEASE DO NOT COPY AND PASTE FROM INTERNET! AND DO NOT ANSWER WITH SOMEONE ELSE'S ANSWER! THANKS!

1- Discuss one way that the buyer decision process for a college student would differ from that of a snowboarder in purchasing a backpack. How would you use this insight to develop an advertising plan?

2- Explain one way that Gender is no longer a good Personal Characteristic for marketers to use when addressing a consumer market.

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