Question: Please explain the f undamental marketing concepts using ( https://www.dollarshaveclub.com ) as an example. The concepts are as follow : marketing, value, exchange and relationship

Please explain the fundamental marketing concepts using (https://www.dollarshaveclub.com) as an example.

The concepts are as follow :

  1. marketing,
  2. value,
  3. exchange and relationship
  4. the link between marketing, value, exchange and relationship.

You need to explain the concepts theoretically and then explain it further usinghttps://www.dollarshaveclub.com.

Minimum 5 sources of information (online articles, online newspaper/magazines, expert websites e.g. bloomberg.com) and 2 of them must be academic journals.

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