Please help me to solve this question. I will upvote u.Please answer in details .Thanks

Question 3 For a business to be successful, its competitiveness in the market and the perceived value towards its products by its customers are essential. Company AA aims to become a service leader in food and beverage industry. In recent years, Company AA has rolled out new products in response to consumer demand, such as from juices to coconut water and organic tea, as consumers want a healthier beverage. Some call for smaller and more convenient packages than the classic packaging, Michael Chong is the CEO of company AA and he is struggling to set a new direction for the new products. Illustrate a new product development process to guide company AA in achieving its goals and to be competitive in the market. [Total: 30 marks)