Please read and respond to the post below.

Hello Professor Bateh and Classmates,

In your own words, explain your understanding of the 3 ways that data can be used to provide insight into the healthcare industry.

The pharma industry uses reactive, proactive, and predictive data. Reactive data was used when prescription volume went down significantly during COVID-19. Our company could pinpoint where we were losing business and put in place appropriate programs to help increase access to patients. Proactive data is often gained from market research. For example, past competitive intelligence around drug fulfillment challenges can help us develop strategies that inform a future drug launch. Predictive data can be helpful to anticipate what physicians desire for their patients in the future state (Duarte, 1). This data can inform our research and discovery efforts to work diligently towards innovative therapies that meet unmet medical needs.

Which of these 3 approaches is the most applicable to your project? Why?

Reactive data will likely be the most applicable. We have an incredible amount of data for hundreds of thousands of patients already existing. We simply need to organize this in a way that makes it actionable (JWI 581, 2). Abbvie has a business insights and data analytics team in-house that can create outstanding and compelling ways to analyze data by patient demographics, enrollment channel, disease state, drug type, insurance carrier, family member support, etc. Additionally, senior leaders would not hesitate to request that reports be run as they are aware of our internal struggle to keep patients engaged, but likely do not know the extent that which different variables might impact patient engagement.

Who are the stakeholders or decision-makers to whom you will need to present your insight and ideas?

Patient services is a very matrixed organization, so many stakeholders would need to be engaged. Senior leaders would initially need to be sold on pursuing alternate communication channels that can easily pivot. Brand marketing teams, operations, business technology, training, medical, regulatory, and legal would all need to be brought in for their insights and approval. Finance would need to approve additional communication infrastructure, too.

How can Duarte's ideas in Chapters 2 and 3 on how to present data help you to engage and inform this audience?

Having worked previously at the corporate office, I am very cognizant of the importance of getting to the point when speaking to senior leaders to respect their time. They are often triple booked in our organization and have to decide which meetings they will attend each given hour. I have also learned that multiple forms of communication should be readily available including a formal presentation, 1 pager, email, or having a succinct elevator pitch as executives have different preferred methods of communication. I also know to expect interruptions and take these as a compliment because it usually means you have the executives attention and interest.

I do not have as much experience in creating a data point of view. To stand out, this skill is critically important. I would need to practice how to artfully use the right verb modalities based on my desired result. Since I am advocating for a change in the organization, I would need to ensure that I use performance and process verbs that articulate specificity so that senior leaders are very clear on the actions I want them to approve (Duarte, 1).

Sincerely,

Jason