Question: Please read the following question carefully. Make sure to include your rationale. Be Specific. In 1898 Suomen Gummitehdas Oy (Finnish Rubber Works Ltd.) was established.

Please read the following question carefully.
Please read the following question carefully. Make sure to include your rationale. Be Specific. In 1898 Suomen Gummitehdas Oy (Finnish Rubber Works Ltd.) was established. The company went through a variety of name changes and mergers, but in 1990 became Nokian Footwear, Nokian Footwear is a manufacturer of very high quality rubber boots. It has a wide product line that meet the needs of gardeners, fisherman/woman, hunters, construction workers, adventurers or functional fashionistas. All boots sell at a price point between $160 - $300 CAD. Some of the features are that they are 100% waterproof, weather rated for 40 degrees Celsius, have a removable liner option to be studded and some styles can even be worn in skis! Nokian only produces its boots in Finland. It has 64 stores in Finland, but for the rest of the world, Nokians are not as easily accessible. There is one retailer in Powassan, Ontario that serves Canada and the United States. Two stores for all of Germany, one store in Ireland, one in Latvia and one in Sweden. a) Why do you think Nokian uses an exclusive distribution strategy? (2 marks) b) Besides exclusive distribution, what are the other two types of distribution strategies. Provide examples of each. (4 marks)

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