Please refer to the instructions provided along with the assignment especially Instruction- 4 requires to be followed completely. There will be no marks/points awarded for the

Assignment submitted after the date of deadline specifically mentioned. Instructions: Please refer to the following before attempting: The purpose of this Project is to have students develop their basic knowledge of specific international trade concepts related to the course, International Trade Research and Analysis. The Project questions should be answered in students own words using the course international trade research, methodologies, concepts and applications discussed in the class. The Project calls for additional research primarily secondary research. Make sure to cite all references appropriately. The student will provide/submit a soft copy (Word/PDF) for their answer submission and provide a cover sheet with the name and student number, name of the instructor and course number and assignment name in typed Times New Roman 12-point font. Refrain from copying or sharing answers as the same will be considered plagiarism and students will not be awarded any marks. The answers submission deadline is 14 July 2022.

Assignment: Select any Canadian meat packaging company with international presence and explore the successful business possibilities on the following criterions: Evaluation Criterias: Countries to be taken into consideration: Brazil/Morocco/Malaysia/South Africa Canadian company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country Canadian company selected or its products/services core strength and especially its relevance and financial viability to the selected country to be explored in-depth. Tentative projections based on post COVID-19 recovery. Assignment projections primarily based on constructive assumption platform

Project Focused Areas: Corporate Strategic Needs Assessment Innovation and Differentiation Managing Resources Assessing Organizational Readiness Planning International Market Research Potential International Markets Secondary Research Primary Research Cost and Pricing Analysis Risk Management Process Market Segmentation, Implementation and Customer Retention