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Your example of a blue ocean strategy is interesting and I never viewed the entertainment industry in that perspective until I read about your post. With movie developers there are definitely a limited amount of large corporations within the digital entertainment industry such as HBO, Netflix, Disney, etc. Also for the movie theatre companies that release and show movies the earliest and the most fresh I can only think of a handful of companies that release them such as AMC, Harkins, and much more. There are also a various amount of platforms that are able to support this type of digital entertainment product as you listed above such as blue ray, smart phones, tablets, and much more to market these products as well. However, there are smaller companies within the industry that could blossom such as smaller entertainment studios from smaller platforms as well. Do you think that could be a potential possibility that could oversaturate the market in the near future?