Question: Please solve it as soon as possible How would you select advertising media? Explain in details. Reach is a measure of the percentage of people
Please solve it as soon as possible
- How would you select advertising media? Explain in details.
Reach is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time
Frequency is a measure of how many times the average person in the target market is exposed to the message
Impact is the qualitative value of a message exposure through a given medium
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