Question: Please solve it as soon as possible Many marketers view the marketing environment as uncontrollable. Discuss the Proactive action and Reactive action of marketers when

Please solve it as soon as possible
  1. Many marketers view the marketing environment as uncontrollable. Discuss the Proactive action and Reactive action of marketers when reacting and adapting to the forces of different environment?

Uncontrollable

Reacting and adapting to forces in the environment

Proactive

Taking aggressive actions to affect forces in the environment

Reactive

Watching and reacting to forces in the environment

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