Question: Please state A, B, C, or D for each question 1. Henry is an undergraduate student who wants to travel to the Caribbean to enjoy
Please state A, B, C, or D for each question
1. Henry is an undergraduate student who wants to travel to the Caribbean to enjoy scuba diving. His parents worry about him doing scuba diving, as they think that this activity is dangerous. They insist that Henry not travel to the Caribbean to do scuba diving. Henry's and his parents belong to the same:
A: non reference group
B: aspirational group
C: non-aspirational group
D: membership group
(I got aspirational group wrong the first time)
2. For companies operating in many countries, understanding and serving the needs of consumers can be:
A. easy.
B. daunting.
C. useless. Companies cannot use this to create marketing strategies tailored for each country.
D. useless. The consumers in global markets change too quickly for the company to be able to create an effective marketing strategy.
3. Social classes are relatively _________ and ordered divisions in a society whose members share similar values, interests, and behaviors.
A. dynamic
B. temporary
C. rarely occurring
D. permanent
4. The buying process starts when the buyer recognizes a problem or need. At this stage, marketers must determine the factors and situations that trigger consumers:
A. Problem recognition
B. Information search
C. Postpurchase evaluation
D. Evaluation of alternatives
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