Please state A, B, C, or D for each question

1. The process by which marketers identify a basis for dividing the market into homogeneous groups of consumers is called:

A. segmentation

B. consumer behavior

C. targeting

D. positioning

2. Most companies have moved from ____ and toward _____.

A. mass marketing, target marketing

B. niche marketing, target marketing

C. target marketing, mass marketing

D. niche marketing, mass marketing

3. Segmentation divides the market into multiple distinct groups. Such groups require:

A. same products but different marketing mixes

B. same products and/or marketing mixes

C. separate products and/or marketing mixes

D. separate products but the same marketing mixes

4. Market targeting involves evaluating market segments for attractiveness in selecting:

A. an appropriate marketing mix for one specific segment

B. one or more segments to enter

C. no segments to enter

D. only two segments to enter

5. Of the statements below, which one reflects the correct chronological order?

A. Targeting precedes segmentation

B. Positioning precedes segmentation

C. Segmentation and positioning occur simultaneously

D. Segmentation precedes targeting