Please use the attached brand strategy toolkit for your project. Additionally, the questions/sections given in other workbooks/ worksheets can also guide you to complete your project. I recommend you to check them out weekly on the Course Page. Also, please note that apart from your written project, you are required to present your work at the end of the semester. The presentation dates will be announced. Please remember that you must build a brand for ONE of the following: - restaurant - hotel - real estate Here, we've assembled the tools. tips, and templates you need to build a brand from the ground up. Work through each item in order, or click on an individual tool to jump directly to it. (ist) Vision Examples What future do we want to help create? What does the future look like? Ilrake must warbled Cinine Fae on is Mission Examples * What are we here to do? How do we create that future? How do we create that future? limene piderid trakil Hened werloes Brimn Fwe of the Examples How will we conduct ourselves in support and pursuit of our mission, vision, and purpose? Wasd Hest wouteded PGrSOlas Identify your audiences to understand how your brand can speak to their unique needs. For more instructions on how to use this template, see our Seaide to Crnale Markstins Monnas Personas Identity your audiences to understand how your brand can speak to their unique needs Competitive Analysis Tenpplette Identify who youre competing against so that you can better differentiate your brand. you can better differentiate your Visual Identity Checklists Brand Voice Iclentify your brand voice to thumanize your beand and communicabe conststently theough all conkent. nmanl ierent 1) When ppople inkcraet with eur brand 3. What does our cumpet. how do we want them bo ftcl? sound like? 6:07 anl Current Visual (3) How does our curnnt visadi ilentity align or thitalign with eur valee? Identity 1) Whak docs aue curntnt viuaal akendity lowh like? viseal idchtity? 6) Ilas do we fect abueti osr curmet logol? 10) Why ane we creationg a new and unibue hogol Why noent - 7 Where will our loso be used + " Should wear new logole "evcheianary" (print, weht, woctul): or "movilafionan"? -16 Wly type of "dharacter" or "pernetality" (i1) What type of logo ant we moee drame to? woeld we like our new hogo to have? 6:07 il Current Core 43) What is cer Hirand Heart? Identity - 1) Organiraticn name (4) How b oes brand cermoth perietued? Dace it align with our flrand Hears? * 2) What does our touness dot - 5) How do we want to be percecodr ( 6) How has our briad dhunged ever tinte? o h How do we diflerentide our bering? -7) Who is our audience? a s) Who is our outipetition? How de we ft inbe the laidwapel? Current Visual 13) How does our curntnt visul identity aligh or mualign with eur valevel Identity