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Many people talk about product innovation, but few develop a complete understanding of what innovation means or what it takes to build an innovation culture and new solution engine. Four fundamentals must be in place for a genuinely innovative company:

A profound understanding of the customers to be served and unmet or poorly-met needs of those customers, A process for creating compelling solution ideas to meet those needs, A method for prioritizing, selecting, and funding the most promising solution ideas, and A development capability that rapidly turns the selected ideas into competitive products or solutions.

Innovation is essential for the growth of any company. But that's a very generic way of describing the invention. To successfully implement innovation, you need to know precisely what makes an innovative organization and how it contributes to its growth.

For most of us, innovation is seeking an approach to blue-sky thinking. But that's a far too clichd definition to go by. What business people don't know is that creativity is challenging to achieve. It requires an investment of resources to fulfill an organization's innovative management needs.

Genuinely innovative organizations spend hours developing an approach to imaginative thinking in their workers to cultivate new ideas. In other words, the secret of their unprecedented success is associated with their ability to get the best out of the creative tanks of their employees.

There are eight ways to bring innovation into an organization and pave the way for more creative ideas:

1. _{GIVE YOUR WORKERS A SENSE OF FREEDOM.}

_{2. PROVIDE YOUR TEAM WITH THE RESOURCES TO IMPLEMENT INNOVATIVE IDEAS}

_{3. INVEST YOUR TIME IN THE CREATIVE NOURISHMENT OF YOUR WORKERS}

_{4. DON'T FOCUS ONLY ON R&D}

_{5. ALLOW YOUR EMPLOYEES A CHANCE TO FAIL}

_{6. DEVELOP AN ACCOMMODATING LEADERSHIP STYLE}

_{7. DON'T LOOK DOWN ON YOUR SUBORDINATES}

_{8. ACKNOWLEDGE THE CONTRIBUTION OF YOUR EMPLOYEE}