Preamble

This assignment should be based on your current employer$/$business or a business with which

you have had some recent exposure and with which you are familiar.

This is a strategic management report that global corporations use as their framework, and

guide for the direction of the organisation. It requires you to assess the vision and mission

statements, conduct an internal analysis, develop a market map, conduct an external analysis,

and compile the strategic priorities for a chosen market space.