Preamble

This assignment should be based on your current employer$/$business or a business with which

you have had some recent exposure and with which you are familiar.

This is a strategic management report that global corporations use as their framework, and

guide for the direction of the organisation. It requires you to assess the vision and mission

statements, conduct an internal analysis, develop a market map, conduct an external analysis,

and compile the strategic priorities for a chosen market space.

Type of Organization

$$ If your organization is part of a larger international organization, you may consider only

your country's division. Avoid considering individual departments or sections of an

organization as this will constrain you to deal with functional$-$level strategy only.

$$ If your organization is a government department, proceed with an analysis of that

division, providing it is a budgetary center. Dealing with a subdivision will constrain

you to deal with functional$-$level strategy only.

$$ If your organization is an independent, not$-$for$-$profit entity, proceed according to the

advice above.