Preamble

This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.

Presenting your findings

Your report should be presented in a management report format which includes an:

Executive summary (make it brief, no more than 2 pages),

Also Introduce the business entity in consideration, its history, milestones it has achieved in past, market share, industry it operates, industry analysis etc.

Your report should incorporate the following steps:

1. Identify the firms existing vision, and mission statement. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL& SWOT analysis of business.