Prepare a document that indicates the following for each of the scenarios below: Would the research required
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Question:
Would the research required to make the decision or gather the needed data be primary or secondary research.
If you believe it is primary research, please indicate if the method would be surveys (who would be surveyed), interviews (who would be interviewed), focus groups (who would be included in these groups), use of online networks, or observations of customers/users. You may include more than one method. Explain why you chose that method(s).
If you believe it requires secondary research, what sources of information might you use. Explain why you chose that information source(s).
The Smith Outdoor Supply store located on Main Street in Columbus, Ohio, is re-stocking its shelves and would like to carry the brand of tents its customers will buy.
Chandler High School wants to decide whether or not to introduce a school uniform for all 9-12th graders.
Acme Frozen Food Company is considering offering its employees an increase in wages and wonders if a wage increase typically results in an increase in productivity.
Adams Community College in Chicago, Illinois, would like to determine what skills local companies are seeking when hiring employees so that Adams can develop new degree programs that will prepare students with these skills.
The New York Jets football team would like to determine the average amount of money a fan spends on food/drink when attending a game.
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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