Question: Attempt to label the dimensions of Figure 21.2 using only the object location information. Nutrition (+) Refreshing (-) E D H Tomato. Bouillon Hot chocolate

Attempt to label the dimensions of Figure 21.2 using only the object location information.
Nutrition (+) Refreshing (-) E D H Tomato. •Bouillon • Hot chocolate Tomato F juice juice Milkshake Orange. juice D. Orange juice (-) Powdered drink. Fruit punch• Lemonade• . Soft drink, Water Cold milk. A Maturity (+) -B •Hot •Hot coffee Maturity Maturity (-) A Maturity Lemonade Fruit punch •

Nutrition (+) Refreshing (-) E D H Tomato. Bouillon Hot chocolate Tomato F juice juice Milkshake Orange. juice D. Orange juice (-) Powdered drink. Fruit punch Lemonade . Soft drink, Water Cold milk. A Maturity (+) -B Hot Hot coffee Maturity Maturity (-) A Maturity Lemonade Fruit punch Hot (+) elced Bouillon coffee Powdered drink. tea tea Iced Hot Soft drinko Hot chocolate tea tea Milkshake Water B Cold milk Factors Attributes 1. Maturity (27%) A. Served hot B. Adult orientation C. Relaxing D. Healthful E. Consumed with food (vs. best alone) F. weet G. Filling H. Energy giving I. Thirst quenching 2. Nutrition (26%) Nutrition (-) Refreshing (+) 3. Refreshing (24%) aPercent of variance explained. FIGURE 21.2 Perceptual Maps of a Beverage Market.

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