Question: q , is sometimes referred to as the microenvironment, consisting of the following: companies, people, groups, or organizations that can directly influence a company's ability

q,

is sometimes referred to as the microenvironment, consisting of the following: companies, people, groups, or organizations that can directly influence a company's ability to market successfully.

Economic forces

Environmental Scanning

Environmental

(

natural

)

forces

Immediate Environment

External Environment

q, is sometimes referred to as the microenvironment, consisting of the

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