Question $1$

$[28$ Marks$]$

Read the fictitious scenario below and answer the question$($s$)$ which follow:

You are an entrepreneur looking to invest in a newly developed residential area. You are interested in investing in a grocery store such as Checkers, Pick n Pay, or Spar, which offer franchising deals. You need to decide which franchise will offer the best return on investment. There is currently no data on shopper behaviour related to the specific area you want to invest in$.$ You managed to source a sample of secondary data, as seen in Table $1\mathrm{.}1$ below, of a survey done of the shopping behaviour of $30$ shoppers in a similar area with a Checkers, Pick n Pay, and Spar.

Table $1\mathrm{.}1$ Sample data set of shoppers

$\backslash$table$[[$#C$,St,$#V$,SpR,FS,$Age,Gen