Question: Question 1 a) Explain marketing environment with an example. b) Discuss how changes in the political and economic environment affect marketing decision during Covid-19 pandemic

Question 1

a) Explain marketing environment with an example.

b) Discuss how changes in the political and economic environment affect marketing decision during Covid-19 pandemic in the Malaysian context.

c) In your opinion, how do these two (2) changes impact the Malaysian consumers?

d) Discuss each type of buying decision behaviour and suggest how marketers can influence buyers decision based on different buying situations.

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