QUESTION 11

1. In Google Analytics, a custom segment can be created from the following characteristics (choose all that apply):

		Traffic sources.
		Behavior.
		Democratics.
		Technology.
		Popularity.

0.1 points

QUESTION 12

1. UTM parameters (choose all that apply):

		Allow analysis of offline campaigns.
		Must be added to the landing page.
		Allow analysis of specific mail shots.
		Are limited to eight characters.
		Are not cumbersome.

0.1 points

QUESTION 13

1. If you wish to group certain things for statistical analysis and reporting:

		You will need to purchase leads.
		You can tag various objects as belonging to the campaign and monitor their performance.
		You will need an additional CTA button.
		You will need a Masters degree in Marketing.
		You should send out a large number of email.

0.1 points

QUESTION 14

1. Automated workflows (choose all that apply):

		Are triggered when something specific happens.
		Can be defined with custom logic in a good MAS.
		Can contain if... else logic.
		Are embedded in the HTML of a webpage.
		Are JavaScript snippets.

0.1 points

QUESTION 15

1. Google Analytics can provide demographic information (choose all that apply):

		About sex.
		About mood.
		In abundance.
		About language.
		About location.