Question: QUESTION 11 ______________ refer to a summary construct that represents an individuals overall feelings or evaluation of an object such as a brand, a company,

QUESTION 11

  1. ______________ refer to a summary construct that represents an individuals overall feelings or evaluation of an object such as a brand, a company, another person, a retail store, or even an advertisement.

    Evaluative criteria

    Personifications

    Attitudes

    Integrative norm

2 points

QUESTION 12

  1. Your recall of the commercials of products possible to solve your consumption problem is an example of ______________________.

    External search

    Selective search

    Subliminal search

    Internal search

2 points

QUESTION 13

  1. Advertising and promotion decisions must be integrated also with product, pricing, and distribution strategies in order to contribute to the overall image of the product or brand.

    True

    False

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