______________ refer to a summary construct that represents an individuals overall feelings or evaluation of an object such as a brand, a company, another person, a retail store, or even an advertisement.

Group of answer choices

Attitudes

Evaluative criteria

Integrative norm

Personifications

Flag question: Question 33

Question 332 pts

Your recall of the commercials of products possible to solve your consumption problem is an example of ______________________.

Group of answer choices

Selective search

Internal search

Subliminal search

External search

Flag question: Question 34

Question 342 pts

At the problem recognition stage, marketing communication can actually induce the awareness of a problem.

Group of answer choices

True

False

Flag question: Question 35

Question 352 pts

Reading information on the Internet from companys website or the consumer product reviews on blogs as well as asking your friend about his experience with the product are examples of __________________.

Group of answer choices

Subliminal search

Internal search

Selective search

External search

Flag question: Question 36

Question 362 pts

For the alternative evaluation stage, marketers must ensure that they have effectively communicated information about the product that aligns with the relevant evaluative criteria.

Group of answer choices

True

False

Flag question: Question 37

Question 372 pts

Many purchase decisions for __________________items, top-of-mind awareness of a brand is important as is the influence of packaging, shelf displays, point-of-purchase materials, and various sales promotion tools.

Group of answer choices

High risked, high involvement

Once-in-a-lifetime, special

Expensive, high involvement

Non-durable, low involvement