Question: Question 2 0 Answer a . Reference groups have strong influence on all brands and product purchases. b . Reference groups stimulate, but do not

Question 20Answer
a.
Reference groups have strong influence on all brands and product purchases.
b.
Reference groups stimulate, but do not constrain, consumption behaviour.
c.
A person can belong to only one reference group.
d.
Reference groups serve as information sources and influence perceptions.

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