Question: QUESTION 2 2.a. Selecting exposure reflect differences in consumers level of intention to advertising messages. Discuss the effects of psychological noise on the communications process

QUESTION 2

2.a. Selecting exposure reflect differences in consumers level of intention to advertising messages. Discuss the effects of psychological noise on the communications process and strategies employed by marketer to overcome it?

2.b. You work at a huge cosmetics company as the marketing vice president. The advertising agency for your company is now negotiating a contract to hire a female artist to market your goods. Discuss the reference group factors that you would consider before hiring the female artist.

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