Question: Question 3 (15 points) Complete this Competitive Profile Matrix (CPM) for JC Penney (Department Store) (Use your best judgment) and two direct competitors. Explain in

Question 3 (15 points) Complete this Competitive

Question 3 (15 points) Complete this Competitive Profile Matrix (CPM) for JC Penney (Department Store) (Use your best judgment) and two direct competitors. Explain in DETAIL the results and your rationale for product quality, product appearance (style) and total overall based on your judgment. Also, discuss in detail the purpose of the CPM and detail what the score total(s) mean for JC Penney compared to their competitors? Discuss this from a strategic planning view for JC Penney. JC Penney Critical Success Factors Advertising Product Quality Price Competitiveness Product Appearance Consumer Loyalty Financial Position Market Share Total

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