Question: Complete this Competitive Profile Matrix ( CPM ) for Mercedes Benz ( Automobile maker ) ( Use your best judgment ) and two direct competitors.

Complete this Competitive Profile Matrix (CPM) for Mercedes Benz (Automobile maker)(Use your
best judgment) and two direct competitors.
Explain in DETAIL the results and your rationale for product quality, product appearance (style)
and their total overall score based on your judgment.
Discuss in detail the purpose of the CPM
Discuss and detail what the score total(s) mean for Mercedes Benz compared to the scores of their
competitors? Discuss this from a strategic planning view for Mercedes Benz.
Complete this Competitive Profile Matrix (CPM) for Mercedes Benz (Automobile maker)(Use

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