Question: Question 3 2 A first - mover advantage is the result of a company matching a core competency to opportunities it has discovered in the

Question

32

A first

-

mover advantage is the result of a company matching a core competency to opportunities it has discovered in the marketplace.

a combination of circumstances and timing that permits an organization to take action to reach a particular target market. the ability of an innovative company to achieve long

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term competitive advantages by being the first to offer a certain product in the marketplace. the selection of a target market and the creation of a marketing mix that will satisfy the needs of that target market.

Question 32 A first-mover advantage is the result of a company

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