QUESTION 6

1. Automated workflows can (choose all that apply):

		Send a set of leads nurturing emails.
		Act as a firewall to prevent hacking attempts.
		Send reminder emails if a campaign offer email has not been opened.
		Trick visitors into buying your products.
		Do external things like change a status field in the leads database.

0.1 points

QUESTION 7

1. A/B testing solutions (choose all that apply):

		Can be run iteratively against the current winner.
		Are offered by Optimizely and other similar companies.
		Compare social media popularity.
		Are a part of better MAS software.
		Are freely provided by Google Analytics.

0.1 points

QUESTION 8

1. Server-side log file tools (choose all that apply):

		Are convenient and require no maintenance.
		Require installation on the server.
		Get page views from cached pages.
		Struggle with dynamic IPs assigned by some ISPs.
		Work similarly to client-side page tag tools.

0.1 points

QUESTION 9

1. Google Analytics (choose all that apply):

		Requires a JavaScript tracking code be inserted into all your web pages.
		Can most readily be implemented in the global settings of your CMS.
		Is a server-side log file tool.
		Provides basic high-level statistics.
		Is free.

0.1 points

QUESTION 10

1. A/B testing:

		Compares to alternatives against each other and determines which is more effective.
		Is exclusively for determining CTA button effectiveness.
		Compares three possible outcomes and ranks them.
		Is unlikely to be included in a fully featured MAS.
		Is unnecessary automation since manual testing is nether complicated or cumbersome.