Question: Question? Comment: 1) Sir/madam can find any case study or article related with any chapter 6 to 9 such as case study on pattern for

Question?

Comment: 1) Sir/madam can find any case study or article related with any chapter 6 to 9 such as case study on pattern for chapter 9. 2) If cannot share the link, just give name of full case study that you choose and i can search in google for me to print as hard copy.

To find a company case/ article that fit with the selected from chapter 6 to 9 as per attachment.

Based on the selected company case/article/material, write 4 important parts:

1. Summarize the case/article/material.

2. Identify innovation management or technology issues.

3. Analyze and discuss the critical success issues/factors etc.

4. Elaborate lessons learnt from the case/article/materials (compare and contrast theories and real-life practical issues)

5. To put a few reference to support this case/article/ material.

REMARK: Do not take the case study NISSAN and RENAULT because already summarize in the class.

The length of this report should be maximum 2 pages.

The report must be typed-written using font Arial 11, single spacing.

References must be written on a new page and put a name link or author for reference

Attach relevant appendices (if any).

- To share link or full name the article/case/ material that you get.

Question? Comment: 1) Sir/madam can find any case

FORMULATING TECHNOLOGICAL INNOVATION STRATEGY CHAPTER 6 (G1) CHAPTER 7 (63) CHAPTER 8 (G4) CHAPTER 9 (G2) Defining the Organization's Strategic Direction Case Study: Tesla (61) Choosing Innovation Projects Case Study: CD, DVD, MP3 & Courtyard by Marriot Collaboration Strategies Case Study Sangamo Therapeutics & Gene Editing Protecting Innovation Case Study: Digital Music Distribution (2) 1. External Environment 2. Internal Environment 3. Vision, Mission & Strategic Intent 1. Development Budget 2. Quantitative Methods 3. Qualitative Methods 4. Combining Quantitative and Qualitative Information 1. Solo Development 2. Collaboration 3. Strategic Alliances 4. Trade Offs of Collaboration Mode 5. Choosing & Monitoring Partners 1. Appropriability 2. Patent 3. Trademarks & Service Marks 4. Copyrights 5. Patent Strategies 6. Trade Secrets 7. Protection vs Diffusion Keywords: 1. Competitive Advantages 2. Core Competencies Keywords: 1. Capital Rationing 2 R&D Intensity Keywords: 1. Alliances Contract 2 Equity Ownership 3. Relational Gavemance Keywords: 1 Patent Trolling 2. Patent Thickets 3. Architectural Control

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