Question: Question Completion Status QUESTION 14 The Effect happens when an audience initially rejects a message because it is not credible, but then after about six

Question Completion Status QUESTION 14 The Effect happens when an audience initially rejects a message because it is not credible, but then after about six weeks -may forget the source of the message and start to believe the false claim O A Framing O B. Diffusion O C. Sleeper OD. Thirdparty QUESTION 15 According to the Diffusion of Innovation Theory, who is most influential with the Majority? A Innovators O B. Early Adopters OC. Early Majority OD. Inventors QUESTION 16 The fact that social media is so influential today may be explained by Diffusion of Innovation in examining what sources of information? O A Mass media B. Neighbors, Friends and Colleagues OC. Salespeople and Dealers D. Both A and B

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