Read Case Study $3-1$ at the end of Chapter $3$ that discusses the merger between Southwest Airlines $($we LUV them!$)$ and Airtran.$$ In your written assignment answer the following questions:

Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?

What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines? Where would you expect the differences to be most difficult to manage? Why?

What problems could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?

What would you recommend managers to do ensure a smooth integration of the information systems given the culture differences?

$**$Also $-$ to bring this current $-$ reflect on current issues with airlines and travel and how the technology systems come into play$**$

If you have any personal experiences you would like to add as a customer of either airline, please do so$!$ But be sure to use the text and other resources to support your discussion points in the paper.

Use APA formatting $($cover page, in$-$text citations, and a Reference page$).$ To adequately cover the questions your paper should be at least $3-4$ pages in length.$$ Submit your completed assignment to the Dropbox.

Be sure to use and cite some of the materials from this week in your analysis.