Read Chapter $3\text{'}$s Closing Case Two: Direct$-$to$-$Consumer: The Warby Parker Way and respond to the four questions below $($note that the chapter in text only has three questions$).$ Be sure to use the Rubric as a guide to the requirements.

Questions:

Why does DTC allow a company to offer products at a lower cost than traditional manufactures?

What is the relationship between disintermediation and a DTC business model?

What types of Clickstream analytics will a DTC business want to monitor on its website to ensure success?

Discuss a startup that has caught your attention over this past year. Briefly describe the startup and what it expects to accomplish is it in the $Al$ industry? the loT industry? or$?$

Your paper should include an introduction and responses to the four question in a paper format. Please do not bullet points for your answers and do not list the case questions. Consider using subheadings and write a paper that flows from paragraph to paragraph. Use APA format $($double$-$spaced$)$ and cite any resources

Grading Rubric:

$\backslash$table$[[$Required Elements of the Closing Case Two: Direct to Consumer,Points$],[$Title page with your name, course, title, and date,$5],[\backslash$table$[[$Responses that reflect your understanding of each of the four questions $(15$ points for each$],[$question$)]],65],[\backslash$table$[[$Writing is coherent and supports the central idea in an APA format, with correct grammar, usage,$],[$and mechanics.$]],10],[$Chapter $3$: Closing Case Two: Direct to Consumer Total Points,$80]]$