Read through the Case Study entitled Highline Financial Services, Ltd. in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the two years shown.

Address the following requirements:

• Prepare demand forecasts for the next four quarters for all three products, describe the forecasting method you chose and explain why that forecasting method is best suited to the scenario.
• Explain why you did, or did not, choose the same forecasting method for each product.
• What are the benefits of using a formalized approach to forecasting these products?

Directions:

• Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
• Your initial post should address all components of the question with a 500 word limit.