Research says color can affect your mood, behavior, and even stress levels. How do marketing researchers use
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Question:
- Research says color can affect your mood, behavior, and even stress levels. How do marketing researchers use items like color when marketing?
- Identify some of the most prominent brand logos.
- Are the colors of your identified brand logos consistent with how you perceive their business?
- Other than color, what would be important for marketing researchers to look at?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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