Scenario: Markowitz Tools

Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group$-$oriented culture, and Country C is a highly developed nation.

If Susan wants to obtain information in the least expensive way, she should use $\_\_\_\_\_\_\_\_.$

Question $9$ options:

A$)$

structured interviews

B$)$

large focus groups followed by surveys

C$)$

secondary market research

D$)$

consumer panels