Question: Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a grouporiented culture, and Country C is a highly developed nation.
Which of the following methods would be most appropriate for conducting primary market research in Country A
Select one:
a verbal questioning
b written surveys
c consumer panels
d Internet research
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