Question: Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets.
Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country is a developing country with a low literacy rate, Country B has a grouporiented culture, and Country C is a highly developed nation.
Which of the following would be the least expensive method in terms of both time and money, for conducting a market research in Country C
A surveys
B focus groups
C data from the Internet
D structured interviews
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