Question: Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets.

Scenario: Markowitz Tools

Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group

-

oriented culture, and Country C is a highly developed nation.

Which of the following would be most appropriate for conducting primary market research on attitudes, behaviors, and purchasing habits in Country B

?

Group of answer choices

Asian Development Bank records review

Consumer panel

Personal interview

Focus group

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