Scenario: Markowitz Tools

Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group$-$oriented culture, and Country C is a highly developed nation.

If Susan wants to obtain information in the least expensive way, she should use

large focus groups followed by surveys

primary market research

secondary market research

consumer panels