SECTION A: SHORT ANSWER QUESTIONS [40 MARKS] Answer ALL questions. 1. Describe the following marketing concepts: (12 marks) a. Consumer products b. Marketing Intelligence c. Competitive Advantage d. Ansoff Matrix e. Public Relations f. E-Commerce 2. Illustrate the product life cycle in the form of a diagram and explain all the stages. (12 marks) 3. Describe the five (5) steps that consumers go through during a purchase decision. (10 Marks) 4. A company may not have resources to pursue every competitor. List six (6) categories of competitors that a company can choose to decide to attack in the market. (6 marks)