Segmentation is a tool used by marketers to _ _ _ _ _ _ _ _
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Segmentation is a tool used by marketers to
develop different sizes of a product to meet the needs of different customer groups
divide consumers into distinct, definable and identifiable groups
break up a large geographic area into small niche neighbourhoods
distinguish large mass markets to provide most value for the brand
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: