separately. Read running case of LearlnMotion.com given on page 23 of textbook. Draw organizational structure of the company in 2 stages: 1) Before funding and 2) After funding. Also include short descriptions of responsibilities of various positions hired. (e.g., hiring of 7 employees). Make necessary assumptions as required. Submission is to be done in MS Word document. Evaluation will be done on the basis of relevance and quality of content. Students Running Case: LearninMotion.com courses for working people who wanted to take a course from the comfort of their own homes. Users could come Introduction to the website to find and then take a course in one of The main theme of this book is that HRM-activities like several ways. Some courses could be completed inter- recruiting, selecting, training, and rewarding employees actively online via the site; others were in a form that in which every manager must engage. Perhaps nowhere is be ordered and delivered (in several major metropolitan is not just the job of a central HR group, but rather one was downloadable directly to the user's computer, others (which were either textbook or CD-ROM-based) could this more apparent than in the typical small service busi- areas) by independent contractor delivery people. Their ness, where the owner-manager usually has no HR staff to business mission was "to provide work-related learning rely on. However, the success of such an enterprise often when, where, and how you need it." depends largely on the effectiveness with which workers are recruited, hired, trained, evaluated, and rewarded. To Based on their research, they knew the market for work-related learning was booming. At the same time, help illustrate and emphasize the front-line manager's HR role, throughout this book we will use a continuing ("run professional development activities like these were increas- ning") case based on an actual small business in Ottawa's ingly Internet-based. Tens of thousands of online and high-tech region. Each segment will illustrate how the content providers were trying to reach their target cus- offline training firms, universities, associations, and other case's main players-owner-managers Jennifer Lau and Pierre LeBlanc-confront and solve HRM problems ably thought they were in the right place at the right time. tomers via the Internet. Jennifer and Pierre understand- each day by applying the concepts and techniques pre- sented in that particular chapter. Here is some background Kanata, Ontario, and so with about $45 000 of accumu- Jennifer's father had some unused loft space in information you'll need to answer questions that arise in lated savings, Jennifer and Pierre incorporated and were subsequent chapters. in business. They retained the services of an independ- ent programmer and hired two people-a web designer Learn In Motion.com: A Profile to create the graphics for the site (which would then be Jennifer and Pierre graduated from university as business programmed by the programmer) and a content manager majors in June 2015 and got the idea for LearninMotion. whose job was to enter information onto the site as it com as a result of a project they worked on together in came in from content providers. By the end of 2008, they their entrepreneurship class during their last semester. The also completed upgrading their business plan into a form professor had divided the students into two or three- they could show to prospective venture capitalists. They person teams and asked them to create a business plan sent the first version to three Canadian venture capitalists. for a high-tech company." The idea the two came up with Then they waited. was LearninMotion.com. The basic idea of the website And then they waited some more. They never heard was to list a vast array of web-based, CD-ROM-based, back from the first three venture capitalists, so they sent or textbook-based continuing education-type business their plan to five more. They still got no response. But Pierre and Jennifer pressed on. By day they called cus- accomplishing five main goals: redesigning and expanding tomers to get people to place ads on their site, to get the website; hiring about seven more employees, moving content providers to list their available courses, and to get to a larger office; designing and implementing a personal someone-anyoneto deliver textbook-and CD-ROM- information manager (PIM)/calendar (users and content based courses, as needed, across Canada. By May 2016 they providers could use the calendar to interactively keep had about 30 content providers offering courses and con- track of their personal and business schedules); and last tent through LearninMotion.com. In the summer, they but not least, driving up sales. LearnInMotion.com was got their first serious nibble from a venture capital firm. off and running. They negotiated with this company through much of the summer, came to terms in the early fall, and closed the QUESTIONS deal-getting just over $1 million in venture funding-in November 2016 1 What is human resources management and does it After a stunning total of $75 000 in legal fees (they had have a role to play in this organization? If so, in what to pay both their firm's and the venture capital firm's law ways specifically? yers to navigate the voluminous disclosure documents and 2 What environmental influences will affect the role agreements), they had just over $900 000 to spend. The that human resources management could play within funding, according to the business plan, was to go toward this organization: separately. Read running case of LearlnMotion.com given on page 23 of textbook. Draw organizational structure of the company in 2 stages: 1) Before funding and 2) After funding. Also include short descriptions of responsibilities of various positions hired. (e.g., hiring of 7 employees). Make necessary assumptions as required. Submission is to be done in MS Word document. Evaluation will be done on the basis of relevance and quality of content. Students Running Case: LearninMotion.com courses for working people who wanted to take a course from the comfort of their own homes. Users could come Introduction to the website to find and then take a course in one of The main theme of this book is that HRM-activities like several ways. Some courses could be completed inter- recruiting, selecting, training, and rewarding employees actively online via the site; others were in a form that in which every manager must engage. Perhaps nowhere is be ordered and delivered (in several major metropolitan is not just the job of a central HR group, but rather one was downloadable directly to the user's computer, others (which were either textbook or CD-ROM-based) could this more apparent than in the typical small service busi- areas) by independent contractor delivery people. Their ness, where the owner-manager usually has no HR staff to business mission was "to provide work-related learning rely on. However, the success of such an enterprise often when, where, and how you need it." depends largely on the effectiveness with which workers are recruited, hired, trained, evaluated, and rewarded. To Based on their research, they knew the market for work-related learning was booming. At the same time, help illustrate and emphasize the front-line manager's HR role, throughout this book we will use a continuing ("run professional development activities like these were increas- ning") case based on an actual small business in Ottawa's ingly Internet-based. Tens of thousands of online and high-tech region. Each segment will illustrate how the content providers were trying to reach their target cus- offline training firms, universities, associations, and other case's main players-owner-managers Jennifer Lau and Pierre LeBlanc-confront and solve HRM problems ably thought they were in the right place at the right time. tomers via the Internet. Jennifer and Pierre understand- each day by applying the concepts and techniques pre- sented in that particular chapter. Here is some background Kanata, Ontario, and so with about $45 000 of accumu- Jennifer's father had some unused loft space in information you'll need to answer questions that arise in lated savings, Jennifer and Pierre incorporated and were subsequent chapters. in business. They retained the services of an independ- ent programmer and hired two people-a web designer Learn In Motion.com: A Profile to create the graphics for the site (which would then be Jennifer and Pierre graduated from university as business programmed by the programmer) and a content manager majors in June 2015 and got the idea for LearninMotion. whose job was to enter information onto the site as it com as a result of a project they worked on together in came in from content providers. By the end of 2008, they their entrepreneurship class during their last semester. The also completed upgrading their business plan into a form professor had divided the students into two or three- they could show to prospective venture capitalists. They person teams and asked them to create a business plan sent the first version to three Canadian venture capitalists. for a high-tech company." The idea the two came up with Then they waited. was LearninMotion.com. The basic idea of the website And then they waited some more. They never heard was to list a vast array of web-based, CD-ROM-based, back from the first three venture capitalists, so they sent or textbook-based continuing education-type business their plan to five more. They still got no response. But Pierre and Jennifer pressed on. By day they called cus- accomplishing five main goals: redesigning and expanding tomers to get people to place ads on their site, to get the website; hiring about seven more employees, moving content providers to list their available courses, and to get to a larger office; designing and implementing a personal someone-anyoneto deliver textbook-and CD-ROM- information manager (PIM)/calendar (users and content based courses, as needed, across Canada. By May 2016 they providers could use the calendar to interactively keep had about 30 content providers offering courses and con- track of their personal and business schedules); and last tent through LearninMotion.com. In the summer, they but not least, driving up sales. LearnInMotion.com was got their first serious nibble from a venture capital firm. off and running. They negotiated with this company through much of the summer, came to terms in the early fall, and closed the QUESTIONS deal-getting just over $1 million in venture funding-in November 2016 1 What is human resources management and does it After a stunning total of $75 000 in legal fees (they had have a role to play in this organization? If so, in what to pay both their firm's and the venture capital firm's law ways specifically? yers to navigate the voluminous disclosure documents and 2 What environmental influences will affect the role agreements), they had just over $900 000 to spend. The that human resources management could play within funding, according to the business plan, was to go toward this organization