Ski Butternut surveys allows them to compile a database, which reveals

a$.$ typical family life cycle stage for individuals and families.

b$.$ each person's primary group

c$.$ family subcultures.

d$.$ motivation for skiing.

Question Content AreaBy understanding how its customers search for ski options, Butternut is able to direct potential customers to

a$.$ a place where they will be tagged by cookies and monitored for Butternut's database.

b$.$ a marketing controlled information source

c$.$ listen to its radio ad

d$.$ a Web site with a Ski Butternut pop$-$up ad$.$

Question Content AreaBy using images of families skiing and people using the terrain park, Ski Butternut is forming an:

a$.$ Primary membership group

b$.$ Need

c$.$ Subculture

d$.$ Aspirational reference group