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As marketing manager for the new Jump! athletic shoe company, you have a lot of work to do in order to compete with athletic shoe giants like Nike and Adidas. Though your company makes various kinds of athletic shoes, they want to build their brand around basketball shoes. Your marketing campaign must be top notch, and probably feature an up-and-coming basketball star. Nike has LeBron James and Adidas has Derrick Rose. You need to find someone who is a rising, personable star but not yet a spokesperson for a competitor. Jayson Tatum is your pick, based on his three-point percentage and smart team defense, two talents you will feature in your advertising. When discussing advertising with Parker's agent, he immediately starts talking about television commercials. However, you are planning ideas beyond commercials. Although they have many advantages, commercials also have many disadvantages. Read the statements below and select the disadvantages of television advertising a. Message can be quickly forgotten. b. DVR use allows viewers to skip ads. c. It's very expensive. d. Ads can be run frequently to reinforce advertising message. e. Audio visual presentations have high impact