Question: Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios
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Stage | Buyer Behavior in this Stage |
| Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase?
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| Information Search: What avenues of research are available? |
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| Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features
What features might the customer look for?
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| Purchase: Where can you purchase toothpaste? What payment methods are available?
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| Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?
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