Question: Star Wars memorabilia has been continually successful since the first film was released in the 1 9 7 0 s . The most recent film

Star Wars memorabilia has been continually successful since the first film was released in the 1970s. The most recent film and television releases, such as The Mandalorian, have led to a massive increase in sales. This example shows the power of
Multiple Choice
co-branding.
brand equity.
brand awareness.
brand associations.
brand licensing.

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