Question: Star Wars memorabilia has been continually successful since the first film was released in the 1 9 7 0 s , and the most recent

Star Wars memorabilia has been continually successful since the first film was released in the 1970 s, and the most recent film releases have led to a massive increase in sales. This is an example of
Multiple Choice
brand equity
brand licensing.
brand awareness.
cobranding.
brand associations.
Star Wars memorabilia has been continually successful since the first film

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