Question: Star Wars memorabilia has been continually successful since the first film was released in the 1 9 7 0 s , and the most recent

Star Wars memorabilia has been continually successful since the first film was released in the

1970

,

and the most recent film releases have led to a massive increase in sales of toys and posters that are manufactured and sold by other entities. This is a result of

Multiple Choice

brand awareness.

brand associations.

brand equity.

-

branding.

brand licensing.

Star Wars memorabilia has been continually successful since the first film

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